The mission of the 46664 Arctic concert, with
its associated campaigns, is to raise awareness and commitment to combat
AIDS/HIV.
The particular mission of the concert held in
Tromsø north of the polar circle (46664 Arctic) and the associated campaigns is to emphasise the
global threat of the epidemic and the need for global commitment to address that
threat.
The vision of the 46664 Arctic is:
By 2015 - a generation free from
HIV/Aids.
Operationally, the three events are being
divided into 3 groups of activities:
A)
The
international campaign;
B)
The
national/Scandinavian campaign; and
C)
The
concert itself.
The concert will be a key event to
create awareness about HIV/Aids.