In November 2002 Mr Mandela gave his prison number 46664 to Dave Stewart
of Eurythmics so that he could use it to help in the fight against HIV/AIDS in
South Africa by raising money for the Nelson Mandela Foundation.
The
first thing that Dave did was to ask his good friend Joe Strummer, famous as the
lead singer of the legendary band The Clash, to write lyrics for a song that
included 46664. Sadly this was the last song that Joe was to write. Following
his death in December 2002, Dave completed the song with Bono and the two of
them recorded it together as the first of a series of co-writes for the
campaign. This song, 46664 (Long Walk to Freedom), soon became the anthem of
46664.
Having created the momentum for the creation and recording of new
material with fellow artists Brian May and Roger Taylor of Queen and Bono, Dave
then came up with the idea of trying to get Mr Mandela's prison number to work
as a telephone number and web site in order to create a new way of donating and
bringing awareness to Mr Mandela's appeal. The result was 46664: Give 1 Minute
of Your Life To AIDS.
46664: The Concert
A sell-out
crowd of over 40,000 witnessed the 4½ hour concert live, the highlights of which
were then heard or seen by an estimated record 2 billion people. It was
broadcast live in South Africa on SABC then worldwide on MTV as a 90-minute
special on World AIDS Day. The concert was also offered rights free, at no cost,
to all radio & TV broadcasters through MTV. The European Broadcasting Union
distributed it to 71 member broadcasters in 52 countries, and the Asian
Broadcasting Union to 74 broadcasters in 28 countries. BBC World Service also
aired the concert in 13 languages across 37 countries as a special radio
broadcast. Over 165 other radio networks broadcast a recording of the
highlights. Tiscali webcast 46664: The Concert live, and syndicated the webcast
to over 40 other web sites.
The
Artists:
A wonderful array of the
world's great performing artists gave freely of their time and performed unique
collaborations to support Mr Mandela:
Abdel Wright
Anastacia
Angelique Kidjo
Baaba Maal
Beyoncé
Bob Geldof
Bongo Maffin
Bono
Danny K
Eurythmics
Jimmy Cliff
Johnny Clegg
Ladysmith Black Mambazo
Ms Dynamite
Paul Oakenfold
Peter Gabriel
Queen
The Corrs
The Edge
Watershed
Youssou N'Dour
Yusuf Islam
Yvonne Chaka Chaka
Zucchero
More than just a concert
A host
of world leaders and celebrities recorded messages of support for 46664
including Bill Clinton, Rev Jesse Jackson, Oprah Winfrey and Robert De Niro.
Their contribution was more than matched by 12 of the world's leading visual
artists who gave "Give 1 Minute of Art to AIDS". A K Dolven, Alfredo Jaar,
Apichatpong 'Joe' Weerasethakul, Berni Searle, Bill Viola, David Krippendorff,
Matali Crasset, Matthew Barney, Santeri Tuori, Seydou Keita, Tere Recarens and
William Kentridge each produced an original one-minute video conveying the
messages of the 46664 campaign through the universal language of visual
art.